# What is Facia

> A support chat and community app that a business runs under its own name, with your look, your domain and your rules.

# What is Facia

Facia is a chat app for businesses. Your clients message your team, join your community and play your games. Your team answers from one inbox and sees how it's going in HQ. All of it runs under your name, at your address, in your colours.

## The idea in one paragraph

A business creates a **server** on Facia and gets the whole app. It picks a look, turns on the features it wants, and shares its link. Clients open the link (your own domain, `yourname.facia.chat`, or an embed on your website) and only ever see your business. If you want more, you can compose your own pages and games with [blocks](https://docs.facia.chat/business/blocks), bring your own [AI key](https://docs.facia.chat/setup/ai-keys), or run your own [app](https://docs.facia.chat/build/overview) inside Facia.

## What your clients get

![What clients see: your welcome page, their support chat, and your members group](https://docs.facia.chat/_assets/shots/guest-welcome.webp) ![What clients see: your welcome page, their support chat, and your members group](https://docs.facia.chat/_assets/shots/client-chat.webp) ![What clients see: your welcome page, their support chat, and your members group](https://docs.facia.chat/_assets/shots/client-group.webp)

- A private support chat with your team, from any browser, with no download and no sign-up needed to start.
- An app they can install on their home screen with your name and logo, plus notifications.
- If you turn them on: community groups, channels, membership levels, perks, coins, games and a leaderboard.
- Privacy. Other clients never see their real name; in groups everyone gets a random two-word name.

## What your team gets

![HQ, where your team sees the day at a glance](https://docs.facia.chat/_assets/shots/hq-overview.webp)

- An inbox with assigning, snoozing, resolving, internal notes, saved replies and `$tags`.
- Client history: returning-client signals, merges, tiers and coins.
- **HQ**, the business's control room: today's numbers, analytics, clients, payments, team, activity log, bots and settings.
- A daily Reporter, alerts when clients wait too long, and (optionally) an AI bot you can ask anything about the business.

## The layers

| Layer | Who sets it up | What it is |
| --- | --- | --- |
| **Features** | Owner, with a switch | Built-in parts you turn on: Verified clients, levels, coins, games, groups, channels, calls, AI, payments |
| **Look** | Owner | Preset, accent colour, corners and style. The whole app follows |
| **Blocks** | Owner or admin, no code | Pages, polls, announcements, missions and raffle spins you compose in HQ |
| **AI** | Owner | The business bot, photo reads and proposals, on your own provider key if you like |
| **Apps** | A developer | Your own web page shown as a tab inside Facia, with a signed token and an API |
| **Embed** | A developer | Facia inside your own website or native app |

## Principles

These hold everywhere in Facia:

- **Every business gets everything.** The only difference is what you turn on.
- **Clients only see you.** A client sees Facia itself only if they belong to more than one business.
- **Names stay private.** Clients never see other clients' real names, and a business never learns which other businesses a client uses.
- **You pick feelings, not paint.** Presets and tones keep everything consistent. Gold means VIP and nothing else.
- **Nothing you add runs as code inside Facia.** Blocks are settings and apps are a window. Facia's rules decide coins, levels and messages, whoever asks.

## Words you'll see

**Server** and **business** mean the same thing: one brand on Facia. **Workspace** is the team account that can hold several businesses. **HQ** is the staff control room. **Clients** are the people you support. See the [Glossary](https://docs.facia.chat/reference/glossary) for the rest.